According to a study carried out by consumer analytics specialists Nielsen Sports, last season’s corresponding first La Liga Clasico of the season generated more than $42.5 million in media value for sponsors. “These are all locations where we know there are many La Liga fans and where we will be hosting events to celebrate El Clasico. The Premier League’s estimated $3.9 billion income from domestic and international TV rights a season dwarfs La Liga’s $1.9 billion revenue. Moreover, whilst Asia is the Premier League’s biggest international market, it trails behind the Americas and the rest of Europe in La Liga’s rights deals. Tebas is acutely aware that Spain’s privileged position at the top of the European game is coming under threat from the Premier League’s economic power.

Source: The Express Tribune December 19, 2017 08:37 UTC