EightyOne X and DHL Express NZ have teamed up to bring DHL Super Rugby Pacific to life, with an innovative approach to tracking key moments in matches. DHL’s brief was simple; come up with a new way to activate their DHL Super Rugby Pacific partnership, by linking DHL’s world class delivery service to the game of rugby. Using DOT loves data’s AI Capability, the solution was to graphically tell the story of the match ball movement for the most exciting moments from DHL Super Rugby Pacific matches. After each round DHL “delivers each moment” to create a rich snapshot of the important stuff throughout the DHL Super Rugby Pacific season. Dr Paul Bracewell from DOT loves data says: “Over the last decade, our research into sports analytics have given us a unique insight into how to capture data that helps teams deliver wins.

Source: Stuff March 06, 2023 20:14 UTC