Know your target audience, what the competitive landscape is like, and how feasible your business idea really is – and be able to prove it. The rule of threeALSO READ: How Kenya can fund projectsMany investors will ask you to summarise your idea into just a few words. If you’re pitching to investors, explain how they’re going to make money from you. Have a negotiation strategyThe negotiation tends to be the hardest and scariest part of a business pitch. And be realistic – don’t try to talk your way into a valuation you can’t prove.

Source: Standard Digital September 05, 2018 09:04 UTC