It is during these times when it is more important than ever to maintain an authentic brand image. We asked members of the Forbes Agency Council for insight on how a brand can seem authentic during a company's troubling times. Creating messaging that truly connects with the customer makes marketing dollars go further and ensures the message lands on its target. Creating messaging that truly connects with the customer makes marketing dollars go further and ensures the message lands on its target. Maintain A Consumer-First AttitudeMediaSourceYou should always listen to what your audience is saying, but especially when times are tough.

Source: Forbes September 15, 2018 10:52 UTC