The right idea or concept can cause a viral sensation and let your business get the recognition it deserves. However, with a little effort, some drive and the right approach, you can come to create a successful brand strategy in order to raise brand awareness with your target audience. To help, eight members of Forbes Communications Council share the one creative strategy they’ve used to drive their organization’s brand and why it worked. Provide Strategic Thought LeadershipWhile carefully crafted design plays an essential role in cultivating and building brand identity, organizations can further strengthen their brand through strategic thought-leadership activities. This will help serve two purposes: introduce the brand to completely new audiences, and continue to reinforce the brand within the organization’s industry.

Source: Forbes May 15, 2018 10:52 UTC