Egyptian fintech startup Yalla has signed several agreements with major financial companies and institutions that will see it expand operations into Saudi Arabia. Yalla is a financial super app for all daily financial and non-financial needs, which allows users to send and receive money, pay merchants online and offline, and place orders. The startup has so far garnered approximately two million users, with over seven million transactions processed through the app. It is now set on expanding into Saudi Arabia this year, having signed a variety of agreements, including a memorandum of understanding with Alinma Bank and Digital Pay. “The launch of Yalla in the Saudi market is a pivotal milestone for the company.

Source: The North Africa Journal September 12, 2023 08:01 UTC