Egypt’s WayUp Sports, an e-commerce platform specialised in performance-based sports gear, has secured a seed round of funding to help it expand regionally, launching a private brand, and enhance user experience over its application and website. The startup’s undisclosed seed round was led by Beltone Venture Capital, Index Sports Fund, and other strategic angel investors. WayUp Sports will use the funding to aid its regional expansion, launch a private WayUp Sports brand, and continue enhancing user experience. “This seed round is a significant milestone for WayUp Sports that will support the growth of the company to meet the rising demand and potential in the local and regional market. With its ambitious expansion plans set in place, WayUp Sports company is well positioned to become the leading platform in the region,” he said.

Source: The North Africa Journal November 22, 2023 08:39 UTC