Egyptian auto-tech startup Helpoo has secured an undisclosed amount of funding from Saudi firm Morni Holding to help it scale. Helpoo is an integrated tech-enabled service application that offers timely, high-quality motor vehicle insurance inspections, insurance claim management, and road assist services in Egypt. Helpoo will use the funding to strengthen its market footprint, expand operations, and generate revenue streams through new product line extensions. Morni Holding will also provide Helpoo with technical and strategic support through ongoing consultations, training and exchange of expertise. “We are thrilled to announce that our recent investment in the Egyptian roadside assistance industry will have far-reaching and positive implications.

Source: The North Africa Journal May 18, 2023 20:59 UTC