Egyptian B2B e-commerce platform Talabeyah has been acquired by fintech company MNT-Halan for an undisclosed amount. Its end-to-end model also provides FMCG suppliers with bigger reach to retailers, direct marketing communication channels, and real-time data to enable them for better planning. The startup raised US$1.1 million in funding late last year, and has now been acquired by MNT-Halan, a “super app” provider that provides digital solutions, including lending, buy now pay later, e-commerce, payments, and mobility and on-demand logistics. Teaming with MNT-Halan provides us with extensive talent and technological and financial power to allow us to rapidly scale our operations. Talabeyah has developed an elaborate online catalogue, signed contracts with the largest FMCG suppliers, and demonstrated solid execution of its operations.

Source: The North Africa Journal June 28, 2022 07:05 UTC