The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Authority, contracted with international tourism company “Twenty31” to prepare a strategy to globally promote the city of St. Catherine in South Sinai as an appealing tourist destination. The city, with its distinguished location and unique status as a sacred spot, also boasts a spot on the World Heritage List. This strategy will also involve researching the international markets exporting tourism to determine the type tourists who might be interested in visiting a city like St. Catherine, he said. The strategy also includes holding meetings with international experts specialized in this matter to develop the appropriate promotional strategy and outline creative ideas for the advertising campaign to promote Saint Catherine internationally. Twenty31 had previously been contracted to prepare a media strategy to promote Egypt as a vibrant global tourist destination.

Source: Egypt Independent August 27, 2022 09:46 UTC