Determining the true value of subsidised products is the first step that should be taken, and sugar is an easy product to start with. People could easily reduce their consumption of sugar without incurring any negative effects—on the contrary, it would be healthier. The difference between the price of subsidised sugar and sugar sold on the free market is less than $0.50 per kg. Some may argue that Egyptians love sweet food and that subsidised sugar allows them to enjoy, at a relatively reduced price, one of the few pleasures available to them. The awareness campaign that I am advocating for should begin with sugar, but it should eventually spread to other subsidised products.

Source: Daily News Egypt October 17, 2016 09:33 UTC