Fast-rising Egyptian mobility startup, SWVL looks set to fortify its market in their home country after it signed an agreement with Ford motor company. The agreement links Ford Transit, the third best selling van of all time, with the app-based mass transit system, SWVL, providing commuters in Egypt’s major cities with cheaper alternatives to existing transportation services. SWVL founders are convinced this partnership will help it take the next big step forward. Speaking at the announcement in Cairo, Ford North Africa MD Achraf El-Boustani said, “We are thrilled to bring Ford Transit to Egypt, debuting in such a prominent and important role through this partnership with SWVL. All of which could help the mobility company remain a market leader for long.

Source: The North Africa Journal May 31, 2019 09:57 UTC