Egypt-based podcast production company Potcast Productions has secured an undisclosed pre-seed funding round to help enhance its content production capabilities, scale its marketing efforts, and accelerate the development of new series. Its pre-seed funding round comes from Innovative Media Productions (IMP), the media company behind Egypt’s Shart Tank television show, which made its first investment in Potcast Productions back in April. The funds will be used to enhance the startup’s content production capabilities, scale up its marketing efforts, and accelerate the development of new, high-quality podcast series that cater to a diverse and growing audience. This round of investment will also support plans to produce high quality audio experiences both digitally and offline, further solidifying Potcast’s position as a leader in audio-first content production. “Securing this follow-up investment from IMP and Ahmed Tarek Khalil is a testament to the hard work and dedication of our team.

Source: The North Africa Journal June 14, 2024 09:35 UTC