Brands rightly invest a great deal of time and resources into developing a brand identity and creating a brand experience that resonates with their clients or customers. Employees can be an extremely powerful tool to help drive a company’s brand because they are the very people who live the brand experience every day. OgilvyA company’s employees are the equivalent of having an army of spokespeople to champion the brand on a regular basis. The way a company communicates with its employees is often reflected in how employees share (or don’t share) the company’s brand experience with the world. Today, social media and smart phones provide employers with the biggest opportunities for employees share their employer’s brand experience.

Source: Huffington Post December 16, 2017 14:37 UTC