An Air NZ executive says it looks at the sequencing of messaging and then at building entertainment and engagement storytelling around that. In the 15 years since the airline’s safety videos first hit seat-back screens (and equally importantly, social media) – the Air NZ safety videos haven’t all been hits but they have grabbed attention. The safety information that lurks deeply in some may have been imparted to a wider audience than a dull public safety message. Air safety is in sharper focus with a number of high-profile, serious turbulence incidents in the last 12 months. Emirates has this year been running a “no-nonsense safety video” and it is as advertised.

Source: New Zealand Herald November 14, 2024 17:33 UTC