(EFID.CA) announced on Wednesday the finalization of an agreement with Hostess Brands LLC, a subsidiary of The J. M. Smucker Company, to expand its ownership of the HoHos, Twinkies, and Tiger Tail brands to over 45 additional African countries. The transaction grants Edita exclusive rights to these brands across the entire continent, building on its existing ownership of the trademarks and manufacturing know-how within the Middle East and North Africa (MENA) region. The deal also includes rights to manufacture 11 additional Hostess brands. The acquisition aligns with Edita’s regional growth strategy to transform these labels into pan-African assets. “This acquisition marks an important milestone in the evolution of our regional platform and expansion into new attractive markets,” said Eng.

Source: Daily News Egypt January 17, 2026 19:30 UTC