The source explained that the company has adopted an expansion-based strategy focused on marketing new brands that were recently obtained from Hostess Brands Company. Edita announced last year that it had finalised an agreement with Hostess Brands to expand the former’s ownership of its popular products to 12 new countries across the Middle East and North Africa. It also acquired the right to manufacture and market 11 other Hostess Brands on a regional basis. This factory is designated to manufacture the combination of raw materials and inputs of the products. The new factory will manufacture and mix all the raw materials used in food production, including sweet filler for biscuits and creamy covering for crackers.

Source: Daily News Egypt October 15, 2016 15:22 UTC