Edgbaston turned blue on Sunday as the ICC Cricket for Good, in partnership with UNICEF, delivered the pinnacle event of the tournament, the eOne Day for Children campaign, with a special celebration at the England versus India World Cup match here. ICC Chief Executive David Richardson said: "ICC Cricket for Good have enjoyed a long relationship with UNICEF, and we are thrilled to deliver eOne Day for Children' alongside them today. Mike Penrose, Executive Director at UNICEF, UK, said: "Partnering with ICC Cricket for Good to deliver eOne Day for Children' has allowed us to raise vital funds for children worldwide and show the true power of sport for social good. The money raised through this campaign will continue to help children in cricket playing nations, with many projects using the unique power of cricket to deliver these objectives." Steve Elworthy, Managing Director at the ICC World Cup, added: "The experience at Edgbaston today will be unlike any other World Cup match fans have seen this summer, as we celebrate the #OneDay4Children campaign.

Source: Mint June 30, 2019 10:41 UTC