In the first episode, Rajamannar speaks to ecommerce startup Meesho’s founder and CEO Vidit Aatrey. But brand building and business building are two different things, and one impacts the other significantly. Can you share your perspective on brand building? But if you start to invest towards brand building, you start to see a performance campaign start to become better. That’s why we are such strong believers in brand building and sometimes people who haven’t seen that are not.

Source: Forbes November 23, 2021 06:57 UTC