The area will be home to Eazzy Burger, a forthcoming burger concept from ZZQ and Ardent aiming to debut by late summer. “Me and Russell [Cook, ZZQ culinary director,] and Orange have been talking to [Bolcar] about this idea of a burger joint way back,” Fultz says. The branding for Eazzy Burger features two Z’s, a reference to its smoky sibling, and an image of a slightly chubby burger. "A huge part of Eazzy Burger is going to be our mission to be good stewards of the environment and advocates for fighting climate change, particularly how the beef industry factors into that,” Fultz says. “In simplest terms, you could retool that kitchen and serving line, and it could be an awesome burger joint as well,” Graf says, indicating the current ZZQ kitchen.

Source: Ethiopian News February 03, 2022 21:53 UTC