But when it comes to actually learning to ride hogs or smaller bikes, the largest generation isn't the most enthusiastic generation. So Harley is kicking off the summer riding season by staging a concentrated promotion around ease of use. "They wanted to prove to America that they could come in and teach that motorcycle riding is a safe, family deal and teach people how to drive motorcycles safely," Reinisch told me. But Mayor Reinisch is glad the Milwaukee-based company chose his town. "Some citizens thought it was horrible that I was inviting Harley-Davidson to town," Reinisch said.

Source: Forbes June 06, 2017 03:45 UTC