A startup aims to open the diamond market to investors through standardized coins containing a carefully selected sample of the precious stones. Diamond Standard Co. is scheduled to sell its new coin through a $25 million offering on Sept. 28, the company said. The aim is to create the equivalent of a standard gold bar—a new benchmark for an industry that has struggled with the challenges of valuing esoteric stones in an opaque market.

Source: Wall Street Journal September 21, 2020 09:22 UTC