Brussels is planning a new antitrust investigation into Meta over the roll-out of artificial intelligence features within WhatsApp. Photograph: Kirill Kudryavtsev / AFP via Getty ImagesBrussels is planning a new antitrust investigation into Meta over the roll-out of artificial intelligence (AI) features within WhatsApp, in the EU’s latest challenge to Big Tech. Meta rolled out its AI feature into WhatsApp in March across European countries, after initially delaying the introduction due to the region’s “complex regulatory system”. The Italian antitrust authorities are already investigating Meta over allegations that it used its dominant position to integrate AI into WhatsApp without user consent. A Meta spokesperson declined to comment on the upcoming EU probe and referred to an earlier statement on the Italian investigation, which it rejected as “unfounded”.

Source: The Irish Times December 04, 2025 12:05 UTC