Under GDPR firms user consent for use of their personal data must be freely "given, specific, informed and unambiguous". Some companies are transforming this pragmatic decision into a marketing advantage, telling their US clients they are offering European-level data protection, said Pfeifle. This is what the online role-playing game Ragnarok decided to do, sparking indignant reactions from European users who will find themselves cut off from May 25. But for Chinese users, the application of such privacy guards is likely for another day. Users reacted angrily after discovering the platform had been set up to automatically share user data with a credit rating service.

Source: The Nation Bangkok May 15, 2018 02:26 UTC