The marketing efforts carried out by the Egyptian General Company For Tourism & Hotels (EGOTH) contributed to raising its hotels’ average occupancy in Luxor and Aswan to 60% in December 2016, as well as in January and February 2017, according to company chairperson Samir Hassan. Hassan told Daily News Egypt that the company aims to boost its investments in the coming fiscal year (FY) to EGP 450m, up from EGP 404m. Hassan said he expected improvement in the company’s average hotel occupancy in Luxor and Aswan during the current FY, estimating the increase to be 10% upwards, eventually settling at 35%, an increase of 20% from the last FY. He predicted an increase in profits by 20% at the end of the current FY, compared to the one before. EGOTH realised EGP 184m in profits in the last FY, up by 39% from the previous year.

Source: Daily News Egypt March 01, 2017 13:18 UTC