A new initiative highlighting the work of football club charities has been launched by the English Football League (EFL). 'Scan to Smile' will be rolled out in stadiums across the EFL from Friday until the end of January, with supporters invited to scan QR codes on posters displayed around grounds. Each scan will unlock a short, uplifting story from a person whose life has been positively impacted by the support of their local club charity. Trevor Birch, chief executive at the EFL, said: "Behind every club are people whose lives have been positively changed through the work and dedication of their local EFL club charity. "This initiative gives supporters the chance to see that impact first-hand and reminds us that football truly is a force for good."

Source: BBC January 24, 2026 06:03 UTC