EFG Hermes Holding announced today that it has successfully rebranded to EFG Holding to ensure the brand evolves in line with the Group’s expansion across three distinct verticals: EFG Hermes the investment bank, EFG Finance the non-bank financial institutions (NBFI) platform, and aiBANK the commercial bank. In addition, the name change on the group level will entail changing the EFG Hermes Foundation’s name to become the EFG Foundation. Today, EFG Holding stands as a trailblazing financial institution providing boundless financial opportunities with a universal bank in Egypt and the leading investment bank franchise in Frontier and Emerging Markets (FEM), consistently offering customers best-in-class, end-to-end financial services. Through this franchise, EFG Holding provides its broad base of individual, institutional, and government-backed clients across the globe with a holistic suite of advisory and capital management services in FEM. The investment bank is co-led by Mohamed Ebeid, CEO of the sell side, and Karim Moussa, CEO of the buy side.

Source: Daily News Egypt May 27, 2023 16:58 UTC