EA Sports will become the title sponsor of the Spanish league beginning in 2023-24. The league said on Tuesday the videogaming company will replace Spain-based bank Santander, which is entering its final season as the main sponsor of the second-richest European domestic league. The league and EA Sports signed a multi-year contract, though further details on the deal were not immediately released. The Spanish sports daily Marca said EA Sports will pay 30 million euros ($30.7 million) a season to the Spanish league in the rebranding agreement that includes the first and second divisions and other league-related competitions, including for youth squads and e-sports. The Spanish league begins on Aug. 12.

Source: thestar August 02, 2022 18:05 UTC