E-SPORTS (electronic sports) are set to take off in a big way with the two head honchos at AirAsia giving their full-fledged support. AirAsia was the main strategic partner of the World Electronic Sports Games Southeast Asia (WESG SEA) Regional Finals, which concluded at the Quill Convention Centre in Kuala Lumpur last weekend. Phang said AirAsia made its first foray into e-sports in 2017 with the setting up of the AirAsia All Stars E-Sports Club. “AirAsia provided support in terms of flights (to the gamers), which was in support of the e-sports eco-system, in line with the government’s initiative,” said Phang. “AirAsia is targeting the next generation of consumers as it realises that the government wants to connect with the youth e-sports generation,” said Phang.

Source: New Strait Times November 04, 2019 00:56 UTC