E-commerce expected to record double-digit growthDespite the sluggish economy that could lead to cautious spending in the second half, Thailand's e-commerce industry is still expected to see double-digit growth this year, driven by the new normal shopping trend, says e-commerce platform Lazada. "We think cautious spending will continue," said Ms Thanida. According to Ms Thanida, Thailand's e-commerce was worth 300 billion baht last year with a growth of 83% year-on-year. "We expect to see continuing double-digit growth at a level higher than last year as the lockdown led to offline shopping restrictions," she said. The online channel has become a must for brands and is "not an alternative", Ms Thanida said.

Source: Bangkok Post August 30, 2021 23:26 UTC