E-commerce dominates purchasing habitsWith the rapid evolution of technology and the internet, consumers are changing their attitudes and behaviours. Therefore, moving fast to understand changes in consumer demands is crucial for any business to grow sustainably, according to research conducted by Kantar Worldpanel Vietnam. According to Google, eight out of ten Vietnamese consumers are online at least once a day. Today’s Vietnamese consumers are also more familiar with shopping online. Nguyen Huy Hoang, Business Development Director - Kantar Worldpanel Vietnam, said thanks to widespread internet coverage, Vietnamese consumers can access more diverse products and services.

Source: VietNamNet News July 21, 2017 07:52 UTC