As 2019 rapidly approaches, you’re likely sitting down to plan out your own marketing strategy for the year. Should you put your money into paid social media ads or organic marketing? Your budget will also see the strain of increased competition for influencers and the challenges social media algorithms pose on reaching their audiences. Video Marketing: As social media continues to evolve, I’ve taken note that video is becoming an increasingly popular way for businesses to get a marketing message across. But in addition to making your site mobile-friendly, you should also consider the way customers search today.

Source: Forbes December 20, 2018 13:30 UTC