The advert, shown in April, pictured the mains-operated Pure Hot + Cool Fan in a family's open-plan flat. The next shot showed the fan in a different location on a light-coloured floor with a thin grey line leading into its base. But one viewer to complained the ad gave the misleading impression that the fan was cordless. Dyson said the fan was clearly shown as having a cord, which was distinguishable from both the floor and the rug. Banning the ad, the ASA told Dyson not to imply that its fans were cordless if that was not the case.

Source: Daily Mirror July 17, 2019 07:48 UTC