This year, Super Bowl advertisements with just a hint of political or social themes — simply showing the faces of people of different ethnicities, for instance — prompted a maelstrom of commentary on social media. Silicon Valley has resisted Mr. Trump’s border policy while some department stores have discontinued Ivanka Trump’s line of merchandise. But over all, Facebook said on Monday, Audi’s ad was the most discussed Super Bowl commercial on the site; on YouTube, it passed five million views before the game began. “Making a cultural statement on a stage as big as Super Bowl was bound to spark dialogue,” said Loren Angelo, vice president of marketing at Audi of America. Advertisement Continue reading the main storyAirbnb’s Super Bowl appearance was a hasty but pointed entry into the political fray.

Source: New York Times February 07, 2017 02:10 UTC