Dunhill Aquarium ss 2019Building a fresh image in the today’s apparel business helps to create a sense of urgency and an intellectual curiosity to act immediately to find out more about the new product offerings. Besides appealing to the target audience, overall, a strong menswear brand build and reinforces the public’s image of the brands culture, style path and creative growth strategies. Originally launched in 1949, and reimagined for today, dunhill’s Aquarium lighters are uniquely handmade, no two being alike. JD: How has the rise in streetwear's popularity affected the Dunhill brand? MW: Aquarium is a new limited edition capsule collection that features hand-painted prints inspired by iconic Aquarium lighters from the dunhill archive.

Source: Forbes May 22, 2019 09:03 UTC