Dunedin's new marketing campaign promotes the city as a “pretty good plan D” for those unable to travel overseas during the coronavirus pandemic. A quirky marketing campaign promoting Dunedin as ‘a pretty good plan D’ has won widespread acclaim, documents reveal. Enterprise Dunedin/Supplied Enterprise Dunedin's marketing campaign compared Dunedin to Bali, “but, with wetsuits”. Enterprise Dunedin/Supplied Enterprise Dunedin’s marketing campaign compares the city to Egypt’s pyramids, but says “our pyramids weren’t built 4000 years ago. Feedback on Enterprise Dunedin’s Facebook page was overwhelmingly positive, including from one person who wrote it was their “favourite domestic marketing campaign yet’’.

Source: Stuff July 04, 2020 21:56 UTC