Their free services are powered by highly sophisticated data-scraping that allows them to target ads to search engine and social media users. Australia has shown a different pathAll over the world, media and governments are grappling with how to deal with the relationship between the tech giants and the news media. Over the Tasman, their competition authority has recognised the power imbalance that exists between the tech giants and the local media. And that such deals do not impact either the innovation or the profitability of the tech giants. It will have no impact on the tech giants' services, but will help protect and sustain the local media brands you consume every day.

Source: Stuff November 25, 2021 11:41 UTC