It looks as if the road toll is on the way back up after 2013 saw the lowest number of road deaths in 63 years. Maybe small changes like calling the road toll the "human cost" instead would help change perception. National road safety charity Brake New Zealand director Caroline Perry said language was important when talking about road safety. The police don't even talk about the road toll, according to assistant commissioner of road policing Sandra Venables. "It's really, really disappointing that people are still doing this stuff.

Source: Stuff March 19, 2018 08:24 UTC