DRIVETRIBE, the automotive website founded by The Grand Tour TV presenters Jeremy Clarkson, Richard Hammond and James May, is to shut down at the end of January after five years of operation. Although the website will go dark at the end of the month, the DriveTribe brand will continue to exist through its social media channels, particularly YouTube, and will be helmed primarily by Richard Hammond and his team. “Although we’re all really disappointed that our DriveTribe website business has to come to an end, I’m really delighted to be continuing our relationship with this brilliant community,” said Hammond. While it did succeed in creating an active community of users, it never realised its vision of becoming the internet’s go-to site for car enthusiasts. DriveTribe is thought to have lost around £12.5 million in its first two years of operation and never achieved profitability thereafter.

Source: The Times January 13, 2022 02:29 UTC