Drive to go digital has its amusing sideALESSANDRO GAROFALO Moleskine's digital strategy is essentially to get users to photograph their pages and put them on the web. ​But every time I heard my colleague's mantra, I'd wonder if absolutely every business needed a digital strategy. So, I was intrigued with how you could make a Moleskine digital. What was particularly amusing about this digital wonder was when I pulled the banner out at the Taj Mahal, and was instantly surrounded by staff yelling, "No banners allowed." So I suggest the Moleskine folks have a relook at where their digital strategy fits with their very successful and aspirational brand.

Source: Stuff November 20, 2017 15:56 UTC