Lewis Road Creamery has taken inspiration from a Kiwi classic. Photo / SuppledLewis Road Creamery has turned New Zealand's favourite ice cream flavour into its latest flavoured milk drink. The Kiwi affinity with hokey pokey stretches back two centuries when Dunedin confectioner William Hatton registered and patented the unique honeycomb flavour back in 1896. "At Lewis Road we love nothing more than to celebrate the food history of New Zealand," says Lewis Road executive chair Prem Maan. Lewis Road Creamery was been built on a smart marketing approach from the beginning, which is little surprise given it was founded by former Saatchi & Saatchi boss Peter Cullinane.
Source: New Zealand Herald August 15, 2021 22:18 UTC