A favourite question of journalists interviewing beer people is, "If you were a beer, what would you be?" Stu asked, when I hit the wrong button and someone's thyroid test results started playing. Hang on a minute," I said incredulously (I would have spit out my beer for effect if it wasn't so expensive), "You're telling me there's beer out there that tastes like Jaffas, and all this time I've been drinking beer that tastes like beer?" The reason women drink less beer, I reckon, has nothing to do with the way beer tastes and everything to do with advertising - the last 40-odd years of it specifically. If there's no such thing as girls' beer, what was it the people who asked for it wanted?

Source: New Zealand Herald November 25, 2016 23:04 UTC