In Cancel’s 10-year career as a serial entrepreneur in the tech industry, Torres was the first fellow Hispanic tech employee he’d met. It was 2008 and a venture capitalist had asked Cancel to help recruit Torres, then an IBM IBM engineer, for a company Cancel knew but didn’t work with. Drift launched in 2015 with chatbots for companies to make B2B sales decisions even when a sales representative is not available. The following year, they launched Performable, a sales campaign software company, which was acquired by HubSpot HUBS . He and Torres launched Drift with the idea in mind that existing sales software, like Salesforce’s products, is outdated.

Source: Forbes July 15, 2020 11:48 UTC