Dreaming up a new Traitors: Could new tax break make Ireland the ‘European capital of reality TV’? Spending on unscripted shows could more than treble to €300m per year under the new proposals that aim to put us in the same sphere as the Netherlands, which has given the world television delights like ‘Big Brother’ and ‘The Masked Singer’Could new tax break make Ireland the ‘European ­capital of reality TV’? Kirsty Blake Knox Today at 06:30It all started with Candid Camera. The 1950s US hidden camera programme was revolutionary as it made real people the stars, and their unscripted and instinctive reactions the highlight. From that one show, a new genre emerged – unscripted programming or reality TV.

Source: Irish Independent January 10, 2026 16:04 UTC