Fantasy sports platform Dream11’s winning bid for the title sponsorship of the Indian Premier League (IPL) signifies the startup’s growing ambition and growth plans that could see it enter newer business segments. “Dream11 is a successful brand and their association with the IPL franchise has helped them in the past. In fact, the startup has built India’s biggest fantasy sports platform on the back of strong tie-ups with leading sports leagues. In 2019, it added the first fantasy league on IPL and followed it with a fantasy volleyball league. According to the founder of a mobile gaming platform, 60-70% of Dream11’s overall revenues are concentrated around the IPL.

Source: Mint August 19, 2020 01:29 UTC