According to the American Express OPEN 2016 State of Women-Owned Businesses report, there are an estimated 11.3 million women-owned businesses in the U.S., up 45% since 2007. In 2010, American Express created Small Business Saturday to help independently-owned businesses with their most pressing need – getting more business. Sandwiched between Black Friday and Cyber Monday, Small Business Saturday encourages consumers to Shop Small to help boost sales for small businesses during this critical shopping weekend. Earlier this year, I took on a new role – Vice President of Small Business Saturday at American Express. For Small Business Saturday, she’s organizing a pop-up event for San Diego small vendors across industries to bring together the best of what the city has to offer.

Source: Forbes November 26, 2016 13:00 UTC