I often wear [traditional] Han-style clothing, which is why I choose heritage gold, to match my overall look,” Gao said. In anticipation of longer-term demand, gold jewelry manufacturers are stepping up investment in heritage gold. “Heritage gold sales were amazing this Lunar New Year holiday, surpassing that of conventional gold jewelry,” he said. Its share of China’s gold jewelry market is forecast to jump from less than 2 percent in 2017 to nearly one-quarter by 2024. “Gold jewelry enterprises are rapidly recognizing the importance of cultural value and are digging deep into it,” the consultancy said in a report on heritage gold in January.

Source: Taipei Times August 29, 2021 15:56 UTC