Dr Reddy’s Laboratories said the brands with newly designed packaging will be marketed in a phased manner over the next six months. Photo: MintHyderabad: Dr Reddy’s Laboratories Ltd (DRL) on Thursday said it will be redesigning the packaging of its popular generic brands in India as part of a patient-centric initiative called Purple Health. Dr Reddy’s is using a new design for five of its brands and will extend that to 25 brands, the drug maker said on Thursday. Dr Reddy’s said it plans to extend the new packaging design to other emerging markets, including Russia. This initiative is in line with the announcement of a patient-centric approach Dr Reddy’s made a year ago.

Source: Mint September 01, 2016 20:03 UTC