The new name would distinguish the corporate entity from its businesses, Square added, a strategy similar to Meta Platforms Inc's rebrand last month. Square Inc, the payments company led by Twitter Inc co-founder Jack Dorsey, said on Wednesday it was changing its name to Block Inc, as it looks to expand beyond its payment business and into new technologies like blockchain. (Sign up to our Technology newsletter, Today's Cache, for insights on emerging themes at the intersection of technology, business and policy. The new name would distinguish the corporate entity from its businesses, Square added, a strategy similar to Meta Platforms Inc's rebrand last month. The digital payments giant's Square Crypto, a team "dedicated to advancing Bitcoin", will also change its name to Spiral.

Source: The Hindu December 02, 2021 11:10 UTC