An AFP journalist checks the DoorDash food delivery application on her smartphone on February 27, ... [+] 2020 in Washington, DC. (Photo by Eric BARADAT / AFP) (Photo by ERIC BARADAT/AFP via Getty Images) AFP via Getty ImagesAs if the war for quick delivery supremacy was not hot and heavy enough already, DoorDash just turned up the dial to an eleven. Once a customer places an order at a given restaurant, DoorDash then serves up the option to add on purchases from other nearby stores to be delivered by the same DoorDash driver. The ability to DoubleDash items on top of a restaurant delivery order plays right into this goal by giving DoorDash a leg up on consumer psychology. Walmart is therefore likely destined to become the Dr. Pepper or 7-Up to Amazon and to whatever quick delivery second choice emerges because Walmart won’t have the competitive assets psychologically to keep up.

Source: Forbes August 09, 2021 19:52 UTC